{"id":7724,"date":"2025-09-15T19:21:37","date_gmt":"2025-09-15T13:51:37","guid":{"rendered":"https:\/\/stag42s.wpenginepowered.com\/glossary\/micro-moments\/"},"modified":"2025-09-15T19:21:37","modified_gmt":"2025-09-15T13:51:37","slug":"micro-moments","status":"publish","type":"glossary","link":"https:\/\/www.42signals.com\/glossary\/micro-moments\/","title":{"rendered":"Micro-moments"},"content":{"rendered":" <p>Micro-moments is a marketing concept introduced by Google to describe intent-driven moments when consumers turn to their devices to act on a need\u2014whether to know, go, do, or buy. These real-time decision-making moments shape customer preferences and purchase behavior. The four core types are: &#8220;I-want-to-know,&#8221; &#8220;I-want-to-go,&#8221; &#8220;I-want-to-do,&#8221; and &#8220;I-want-to-buy.&#8221; Marketers can win in these moments by being present, relevant, and fast\u2014offering helpful, mobile-optimized experiences that directly address the consumer&#8217;s immediate need.<\/p>  \n\n <h2 class=\"wp-block-heading glossary-additional-resources-cls has-text-color has-link-color has-large-font-size wp-elements-33ed024e0db9fd7d2605b500aae9a635\" style=\"color:#2274a5;margin-top:0;margin-bottom:0\">Additional resources:<\/h2>  \n\n <p><a href=\"https:\/\/www.thinkwithgoogle.com\/consumer-insights\/consumer-journey\/micro-moments-understand-new-consumer-behavior\/\" target=\"_blank\" rel=\"noreferrer noopener\">Understanding Micro-Moments \u2013 Think with Google<\/a><\/p> ","protected":false},"excerpt":{"rendered":"<p>Intent-rich moments when a user turns to a device to act on a need\u2014to know, go, do, or buy.<\/p>\n","protected":false},"author":6,"featured_media":0,"parent":0,"comment_status":"open","ping_status":"open","template":"","class_list":["post-7724","glossary","type-glossary","status-publish","hentry","glossary-category-customer-journey-experience"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.8 (Yoast SEO v22.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Micro-moments: Intent-Rich Moments in the Customer Journey<\/title>\n<meta name=\"description\" content=\"Micro-moments are when users turn to a device to act on a need. 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