{"id":7722,"date":"2025-09-15T19:21:37","date_gmt":"2025-09-15T13:51:37","guid":{"rendered":"https:\/\/stag42s.wpenginepowered.com\/glossary\/market-share\/"},"modified":"2025-09-15T19:21:37","modified_gmt":"2025-09-15T13:51:37","slug":"market-share","status":"publish","type":"glossary","link":"https:\/\/www.42signals.com\/glossary\/market-share\/","title":{"rendered":"Market Share"},"content":{"rendered":" <p>Market Share is the portion of a specific market&#8217;s total sales that is captured by a particular company or product. It is a key indicator of a company&#8217;s competitiveness and standing within its industry. Market share can be measured in terms of revenue (value market share) or units sold (volume market share), using the formula: <em>(Company&#8217;s Sales \/ Total Market Sales) * 100<\/em>. A high or growing market share suggests strong performance, economies of scale, brand recognition, and bargaining power. However, it is not always correlated with profitability, as companies may gain share through deep discounts. Market share analysis helps businesses evaluate competitiveness, set strategic goals, and measure the impact of marketing efforts.<\/p> \n\n  <h2 class=\"wp-block-heading glossary-additional-resources-cls has-text-color has-link-color has-large-font-size wp-elements-33ed024e0db9fd7d2605b500aae9a635\" style=\"color:#2274a5;margin-top:0;margin-bottom:0\">Additional resources:<\/h2>  \n\n <p><a href=\"https:\/\/www.investopedia.com\/terms\/m\/marketshare.asp\" target=\"_blank\" rel=\"noreferrer noopener\">Market Share Definition \u2013 Investopedia<\/a><\/p> ","protected":false},"excerpt":{"rendered":"<p>The portion of a market controlled by a particular company or product.<\/p>\n","protected":false},"author":6,"featured_media":0,"parent":0,"comment_status":"open","ping_status":"open","template":"","class_list":["post-7722","glossary","type-glossary","status-publish","hentry","glossary-category-customer-market-research"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.8 (Yoast SEO v22.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Market Share: Calculate Your Portion of the Market<\/title>\n<meta name=\"description\" content=\"Market share is the portion of a market controlled by a company. Learn how to calculate it and strategies to increase your share.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.42signals.com\/glossary\/market-share\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Market Share\" \/>\n<meta property=\"og:description\" content=\"Market share is the portion of a market controlled by a company. Learn how to calculate it and strategies to increase your share.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.42signals.com\/glossary\/market-share\/\" \/>\n<meta property=\"og:site_name\" content=\"42 Signals\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.42signals.com\/glossary\/market-share\/\",\"url\":\"https:\/\/www.42signals.com\/glossary\/market-share\/\",\"name\":\"Market Share: Calculate Your Portion of the Market\",\"isPartOf\":{\"@id\":\"https:\/\/www.42signals.com\/#website\"},\"datePublished\":\"2025-09-15T13:51:37+00:00\",\"dateModified\":\"2025-09-15T13:51:37+00:00\",\"description\":\"Market share is the portion of a market controlled by a company. Learn how to calculate it and strategies to increase your share.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.42signals.com\/glossary\/market-share\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.42signals.com\/glossary\/market-share\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.42signals.com\/glossary\/market-share\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.42signals.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Glossary\",\"item\":\"https:\/\/www.42signals.com\/glossary\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Market Share\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.42signals.com\/#website\",\"url\":\"https:\/\/www.42signals.com\/\",\"name\":\"42 Signals\",\"description\":\"Get real-time insights on stock level, market trends, promotions, and discounts\",\"publisher\":{\"@id\":\"https:\/\/www.42signals.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.42signals.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.42signals.com\/#organization\",\"name\":\"42 Signals\",\"url\":\"https:\/\/www.42signals.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.42signals.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.42signals.com\/wp-content\/uploads\/2022\/09\/Site-Logo-text-1.webp\",\"contentUrl\":\"https:\/\/www.42signals.com\/wp-content\/uploads\/2022\/09\/Site-Logo-text-1.webp\",\"width\":236,\"height\":34,\"caption\":\"42 Signals\"},\"image\":{\"@id\":\"https:\/\/www.42signals.com\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Market Share: Calculate Your Portion of the Market","description":"Market share is the portion of a market controlled by a company. Learn how to calculate it and strategies to increase your share.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.42signals.com\/glossary\/market-share\/","og_locale":"en_US","og_type":"article","og_title":"Market Share","og_description":"Market share is the portion of a market controlled by a company. Learn how to calculate it and strategies to increase your share.","og_url":"https:\/\/www.42signals.com\/glossary\/market-share\/","og_site_name":"42 Signals","twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.42signals.com\/glossary\/market-share\/","url":"https:\/\/www.42signals.com\/glossary\/market-share\/","name":"Market Share: Calculate Your Portion of the Market","isPartOf":{"@id":"https:\/\/www.42signals.com\/#website"},"datePublished":"2025-09-15T13:51:37+00:00","dateModified":"2025-09-15T13:51:37+00:00","description":"Market share is the portion of a market controlled by a company. Learn how to calculate it and strategies to increase your share.","breadcrumb":{"@id":"https:\/\/www.42signals.com\/glossary\/market-share\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.42signals.com\/glossary\/market-share\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.42signals.com\/glossary\/market-share\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.42signals.com\/"},{"@type":"ListItem","position":2,"name":"Glossary","item":"https:\/\/www.42signals.com\/glossary\/"},{"@type":"ListItem","position":3,"name":"Market Share"}]},{"@type":"WebSite","@id":"https:\/\/www.42signals.com\/#website","url":"https:\/\/www.42signals.com\/","name":"42 Signals","description":"Get real-time insights on stock level, market trends, promotions, and discounts","publisher":{"@id":"https:\/\/www.42signals.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.42signals.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.42signals.com\/#organization","name":"42 Signals","url":"https:\/\/www.42signals.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.42signals.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.42signals.com\/wp-content\/uploads\/2022\/09\/Site-Logo-text-1.webp","contentUrl":"https:\/\/www.42signals.com\/wp-content\/uploads\/2022\/09\/Site-Logo-text-1.webp","width":236,"height":34,"caption":"42 Signals"},"image":{"@id":"https:\/\/www.42signals.com\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/www.42signals.com\/wp-json\/wp\/v2\/glossary\/7722","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.42signals.com\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/www.42signals.com\/wp-json\/wp\/v2\/types\/glossary"}],"author":[{"embeddable":true,"href":"https:\/\/www.42signals.com\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.42signals.com\/wp-json\/wp\/v2\/comments?post=7722"}],"wp:attachment":[{"href":"https:\/\/www.42signals.com\/wp-json\/wp\/v2\/media?parent=7722"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}