{"id":7718,"date":"2025-09-15T19:21:36","date_gmt":"2025-09-15T13:51:36","guid":{"rendered":"https:\/\/stag42s.wpenginepowered.com\/glossary\/map\/"},"modified":"2025-09-15T19:21:36","modified_gmt":"2025-09-15T13:51:36","slug":"map","status":"publish","type":"glossary","link":"https:\/\/www.42signals.com\/glossary\/map\/","title":{"rendered":"MAP (Minimum Advertised Price)"},"content":{"rendered":"\n<p>A Minimum Advertised Price (MAP) policy is a pricing policy established by a manufacturer or brand that stipulates the lowest price at which a retailer is permitted to advertise the brand&#8217;s products. It is important to note that MAP governs the advertised price, not the actual selling price. A retailer can still sell the product for any price they choose; they just cannot publicly promote a price below the MAP floor. The primary purpose of a MAP policy is to protect the brand&#8217;s image and perceived value. By preventing a &#8220;race to the bottom&#8221; on price, it helps ensure that retailers compete on factors other than just price, such as customer service, product selection, and shopping experience. This protects the profit margins for both the brand and its retail partners, ensuring they have the resources to provide adequate support and service. MAP policies are typically enforced through monitoring and, if violations are found, penalties such as withholding cooperative advertising funds or ultimately terminating the retailer&#8217;s authorization to sell the brand&#8217;s products. A well-managed MAP policy is a key tool for brand protection in a multi-channel retail environment.<\/p>\n\n\n\n<h2 class=\"wp-block-heading glossary-additional-resources-cls has-text-color has-link-color has-large-font-size wp-elements-543320398f9e2964c94a9e6dcafc4df6\" style=\"color:#2274a5;margin-top:0;margin-bottom:0\">Additional Resources<\/h2>\n\n\n\n<p><p><a href=\"https:\/\/www.42signals.com\/blog\/minimum-advertised-pricing-for-brands\/\" target=\"_blank\" rel=\"noreferrer noopener\">Minimum Advertised Pricing for Brands<\/a><\/p><\/p>\n\n\n\n<p><p><a href=\"https:\/\/www.42signals.com\/blog\/understanding-map-pricing-a-comprehensive-guide-for-retailers\/\" target=\"_blank\" rel=\"noreferrer noopener\">Understanding MAP Pricing Guide<\/a><\/p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A pricing policy set by a manufacturer stating the lowest price a retailer can advertise a product for (not necessarily the selling price).<\/p>\n","protected":false},"author":6,"featured_media":0,"parent":0,"comment_status":"open","ping_status":"open","template":"","class_list":["post-7718","glossary","type-glossary","status-publish","hentry","glossary-category-pricing-competitive-intelligence"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.8 (Yoast SEO v22.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>MAP Policy: Minimum Advertised Price Guide for Brands<\/title>\n<meta name=\"description\" content=\"A MAP policy sets the lowest price retailers can advertise. Learn how brands use MAP to protect their value and relationships with retailers.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.42signals.com\/glossary\/map\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MAP (Minimum Advertised Price)\" \/>\n<meta property=\"og:description\" content=\"A MAP policy sets the lowest price retailers can advertise. 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