{"id":3354,"date":"2024-06-24T17:15:53","date_gmt":"2024-06-24T11:45:53","guid":{"rendered":"https:\/\/www.42signals.com\/?p=3354"},"modified":"2024-09-06T17:00:03","modified_gmt":"2024-09-06T11:30:03","slug":"pride-month-nikkie-tutorials","status":"publish","type":"post","link":"https:\/\/www.42signals.com\/blog\/pride-month-nikkie-tutorials\/","title":{"rendered":"Pride Month: A People Series Nikkie Tutorials\u2019 Successful Brand"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #d23369;color:#d23369\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #d23369;color:#d23369\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.42signals.com\/blog\/pride-month-nikkie-tutorials\/#Pride_Month_Highlights\" >Pride Month Highlights<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.42signals.com\/blog\/pride-month-nikkie-tutorials\/#The_Beginnings_of_NikkieTutorials\" >The Beginnings of NikkieTutorials<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.42signals.com\/blog\/pride-month-nikkie-tutorials\/#A_Turning_Point_NikkieTutorials_Coming_Out_As_Transgender\" >A Turning Point: NikkieTutorials Coming Out As Transgender\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.42signals.com\/blog\/pride-month-nikkie-tutorials\/#Embracing_Change_and_Continued_Success_Celebrating_Pride_Month\" >Embracing Change and Continued Success Celebrating Pride Month<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.42signals.com\/blog\/pride-month-nikkie-tutorials\/#NikkieTutorials_Entrepreneurship_and_Expansion\" >NikkieTutorials: Entrepreneurship and Expansion<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.42signals.com\/blog\/pride-month-nikkie-tutorials\/#Monetization_and_Impact\" >Monetization and Impact<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.42signals.com\/blog\/pride-month-nikkie-tutorials\/#Conclusion_Pride_Month\" >Conclusion\u00a0| Pride Month<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.42signals.com\/blog\/pride-month-nikkie-tutorials\/#You_Might_Also_Like\" >You Might Also Like<\/a><\/li><\/ul><\/nav><\/div>\n\n<h2 class=\"wp-block-heading\" id=\"h-pride-month-highlights\"><span class=\"ez-toc-section\" id=\"Pride_Month_Highlights\"><\/span><strong>Pride Month Highlights<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>In celebration of Pride Month, we&#8217;re highlighting individuals who inspire us through their authenticity and advocacy for inclusivity and self-expression. <\/p>\n\n\n\n<p>Today, we turn our spotlight towards one of the most influential beauty vloggers in the world\u2014Nikkie de Jager, known online as <a href=\"https:\/\/www.youtube.com\/@nikkietutorials\">NikkieTutorials<\/a>.\u00a0<\/p>\n\n\n\n<p>From becoming a prominent figure in the YouTube community to launching her makeup line, let&#8217;s explore her inspiring journey to commemorate Pride Month while embracing her identity along the way.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-beginnings-of-nikkietutorials\"><span class=\"ez-toc-section\" id=\"The_Beginnings_of_NikkieTutorials\"><\/span><strong>The Beginnings of NikkieTutorials <\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Born on March 2nd, 1994, in the Netherlands, Nikkie started experimenting with makeup when she was only a teenager. <\/p>\n\n\n\n<p>She discovered that playing around with colors and textures helped her express herself creatively during challenging times.\u00a0<\/p>\n\n\n\n<p>At age 14, Nikkie began filming makeup tutorials and sharing them on YouTube under the name &#8216;NikkieTutorials.&#8217; <\/p>\n\n\n\n<p>Little did she know back then that these humble beginnings would lead to millions of followers across various platforms.<\/p>\n\n\n\n<p>Despite achieving digital stardom, Nikkie faced several challenges throughout her career. <\/p>\n\n\n\n<p>One such hurdle occurred in 2017 when a Czech Republic-based cosmetics brand used images from her popular &#8220;Power of Makeup&#8221; tutorial to promote their products without seeking prior approval.\u00a0<\/p>\n\n\n\n<p>Displaying resilience and integrity, Nikkie addressed the situation head-on in another video, emphasizing the importance of respecting artists&#8217; rights and boundaries.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"768\" height=\"396\" src=\"https:\/\/www.42signals.com\/wp-content\/uploads\/2024\/06\/Nikkie-Tutorials-Youtube-channel.jpg.png\" alt=\"NikkieTutorials Yutibe Channel\" class=\"wp-image-3359\" srcset=\"https:\/\/www.42signals.com\/wp-content\/uploads\/2024\/06\/Nikkie-Tutorials-Youtube-channel.jpg.png 768w, https:\/\/www.42signals.com\/wp-content\/uploads\/2024\/06\/Nikkie-Tutorials-Youtube-channel.jpg-300x155.png 300w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center\">Image Source: <a href=\"https:\/\/heygoldie.com\/blog\/social-media-marketing-makeup-artists\">https:\/\/heygoldie.com\/<\/a>&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-a-turning-point-nikkietutorials-coming-out-as-transgender\"><span class=\"ez-toc-section\" id=\"A_Turning_Point_NikkieTutorials_Coming_Out_As_Transgender\"><\/span><strong>A Turning Point: NikkieTutorials Coming Out As Transgender\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>On January 13th, 2020, Nikkie took a significant step forward in her life story by publicly coming out as transgender and supporting Pride Month via a heartfelt video titled &#8220;I&#8217;m Coming Out.&#8221; <\/p>\n\n\n\n<p>The revelation came after being blackmailed by someone threatening to expose her truth without her consent. Instead of letting fear control her narrative, Nikkie chose empowerment and honesty, stating:<\/p>\n\n\n\n<p><em>&#8220;When I was younger, I was born in the wrong body, which means that I am transgender&#8230; Filming this video today is scary but liberating; I am free, and I am me&#8230; I need you to understand that nothing changes about me. I&#8217;m still Nikkie. And I am proud.&#8221;<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"817\" height=\"460\" src=\"https:\/\/www.42signals.com\/wp-content\/uploads\/2024\/06\/Screenshot-2020-01-14-at-12.23.57.png\" alt=\"NikkieTutorials Coming Out Video\" class=\"wp-image-3360\" srcset=\"https:\/\/www.42signals.com\/wp-content\/uploads\/2024\/06\/Screenshot-2020-01-14-at-12.23.57.png 817w, https:\/\/www.42signals.com\/wp-content\/uploads\/2024\/06\/Screenshot-2020-01-14-at-12.23.57-300x169.png 300w, https:\/\/www.42signals.com\/wp-content\/uploads\/2024\/06\/Screenshot-2020-01-14-at-12.23.57-768x432.png 768w\" sizes=\"(max-width: 817px) 100vw, 817px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center\">Image Source:<em> <\/em><a href=\"https:\/\/www.youtube.com\/watch?v=QOOw2E_qAsE&amp;pp=ygUbbmlra2lldHV0b3JpYWxzIGNvbWluZyBvdXQg\">Youtube<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-embracing-change-and-continued-success-celebrating-pride-month\"><span class=\"ez-toc-section\" id=\"Embracing_Change_and_Continued_Success_Celebrating_Pride_Month\"><\/span><strong>Embracing Change and Continued Success<\/strong> <strong>Celebrating Pride Month<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Following her courageous decision, Nikkie received immense support from fans worldwide, further solidifying her status as a role model within both the LGBTQ+ and beauty communities. <\/p>\n\n\n\n<p>Since then, she has continued making strides in her career, including appearing as a guest judge on RuPaul&#8217;s Drag Race UK Season Two and joining forces with Marc Jacobs Beauty as its Global Artistry Advisor. She&#8217;s also very socially active in celebrating Pride Month. <\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" width=\"460\" height=\"374\" src=\"https:\/\/www.42signals.com\/wp-content\/uploads\/2024\/06\/nikkietutorials-was-a-guest-judge-on-drag-race-holland-1601035564-view-1.jpg\" alt=\"Nikkie for RuPaul's Drag Race as a judge, Pride Month\" class=\"wp-image-3361\" style=\"width:651px;height:auto\" srcset=\"https:\/\/www.42signals.com\/wp-content\/uploads\/2024\/06\/nikkietutorials-was-a-guest-judge-on-drag-race-holland-1601035564-view-1.jpg 460w, https:\/\/www.42signals.com\/wp-content\/uploads\/2024\/06\/nikkietutorials-was-a-guest-judge-on-drag-race-holland-1601035564-view-1-300x244.jpg 300w\" sizes=\"(max-width: 460px) 100vw, 460px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center\">Image Source: <a href=\"https:\/\/www.capitalfm.com\/internet\/nikkietutorials\/drag-race-holland\/\">CapitalFM<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-nikkietutorials-entrepreneurship-and-expansion\"><span class=\"ez-toc-section\" id=\"NikkieTutorials_Entrepreneurship_and_Expansion\"><\/span><strong>NikkieTutorials: Entrepreneurship and Expansion<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>As part of her ever-growing empire, Nikkie launched her highly anticipated debut skincare makeup line, &#8216;<a href=\"https:\/\/nimya.com\/collections\/home\">Nimya by Nikkie Tutorials<\/a>&#8216;, in late 2021. Exclusive to Douglas retail stores in Germany and Austria, the extensive range includes eyeshadows, lipsticks, highlighters, eyeliners, mascaras, and foundations.&nbsp;<\/p>\n\n\n\n<p>Each item reflects her personal style and preferences, offering consumers accessibility and versatility through diverse shade ranges tailored to suit various skin tones.<\/p>\n\n\n\n<p>Additionally, Nikkie collaborated with numerous prestigious brands before releasing her line, including OFRA Cosmetics, BEAUTY BAY, and Too Faced. These partnerships resulted in limited edition collections featuring iconic products like liquid lipsticks, eyeshadow palettes, and highlighters, providing customers globally with opportunities to experience her creative vision firsthand.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"563\" src=\"https:\/\/www.42signals.com\/wp-content\/uploads\/2024\/06\/MA1A2922-final-1.png\" alt=\"Nimya by Nikkie Tutorials in celebration of Pride Month\" class=\"wp-image-3362\" srcset=\"https:\/\/www.42signals.com\/wp-content\/uploads\/2024\/06\/MA1A2922-final-1.png 1000w, https:\/\/www.42signals.com\/wp-content\/uploads\/2024\/06\/MA1A2922-final-1-300x169.png 300w, https:\/\/www.42signals.com\/wp-content\/uploads\/2024\/06\/MA1A2922-final-1-768x432.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-left\">Image Source: <a href=\"https:\/\/wwd.com\/feature\/nikkie-de-jager-nikkietutorials-nimya-beauty-1234936476\/\">Nikkie de Jager Launches Beauty Brand Nimya<\/a>&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-monetization-and-impact\"><span class=\"ez-toc-section\" id=\"Monetization_and_Impact\"><\/span><strong>Monetization and Impact<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>According to estimates based on her viewership statistics and follower count, Nikkie likely earns between $100,000-$1.5 million annually from her YouTube channel alone. <\/p>\n\n\n\n<p>Furthermore, given her substantial influence within the beauty realm, additional income sources may stem from sponsorship deals, appearances, masterclasses, and speaking engagements.&nbsp;<\/p>\n\n\n\n<p>Overall, NikkieTutorials&#8217; impact transcends beyond mere numbers, leaving an indelible mark on the lives of those touched by her artistry, positivity, and genuine nature.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-conclusion-pride-month\"><span class=\"ez-toc-section\" id=\"Conclusion_Pride_Month\"><\/span><strong>Conclusion\u00a0| Pride Month<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>In celebration of Pride Month, Nikkie de Jager\u2019s brand is a beautiful success story serving as inspiration. Her evolution from aspiring beauty enthusiast to renowned influencer is a testament to the potential reach afforded by digital platforms like YouTube. Despite facing adversities along the way, she remains committed to promoting self-acceptance and artistic freedom while continuing to expand her business ventures.&nbsp;<\/p>\n\n\n\n<p>Ultimately, NikkieTutorials stands not only as a trailblazer in the realms of beauty and entrepreneurship but also as a beacon of hope, encouragement, and inspiration for anyone daring enough to dream big.<\/p>\n\n\n\n<p><strong>Happy Pride Month!&nbsp;<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-you-might-also-like\"><span class=\"ez-toc-section\" id=\"You_Might_Also_Like\"><\/span>You Might Also Like<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><a href=\"https:\/\/www.42signals.com\/blog\/drunk-elephant-brand-teardown\/\"><strong>Drunk Elephant Brand Teardown<\/strong><\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/www.42signals.com\/blog\/foxtale-brand-teardown\/\"><strong>Foxtale Brand Teardown<\/strong><\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/www.42signals.com\/blog\/from-influencer-to-entrepreneur-the-rise-fall-and-rebirth-of-huda-beauty\/\"><strong>FROM INFLUENCER TO ENTREPRENEUR: THE RISE, FALL, AND REBIRTH OF HUDA BEAUTY<\/strong><\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/www.42signals.com\/blog\/rise-of-glossier-from-beauty-blog-to-brand\/\"><strong>GLOSSIER BRAND TEARDOWN<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pride Month Highlights In celebration of Pride Month, we&#8217;re highlighting individuals who inspire us through their authenticity and advocacy for inclusivity and self-expression. Today, we turn our spotlight towards one of the most influential beauty vloggers in the world\u2014Nikkie de Jager, known online as NikkieTutorials.\u00a0 From becoming a prominent figure in the YouTube community to [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":3355,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[36],"tags":[],"class_list":["post-3354","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-infographics"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.8 (Yoast SEO v22.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Pride Month: NikkieTutorials - A YouTuber to Entrepreneur<\/title>\n<meta name=\"description\" content=\"In celebration of Pride Month, explore NikkieTutorials path from YouTube to her makeup line, Nimya, and advocating for LGBTQ+ rights.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.42signals.com\/blog\/pride-month-nikkie-tutorials\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pride Month: A People Series Nikkie Tutorials\u2019 Successful Brand\" \/>\n<meta property=\"og:description\" content=\"In celebration of Pride Month, explore NikkieTutorials path from YouTube to her makeup line, Nimya, and advocating for LGBTQ+ rights.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.42signals.com\/blog\/pride-month-nikkie-tutorials\/\" \/>\n<meta property=\"og:site_name\" content=\"42 Signals\" \/>\n<meta property=\"article:published_time\" content=\"2024-06-24T11:45:53+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-09-06T11:30:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.42signals.com\/wp-content\/uploads\/2024\/06\/Light-Yellow-for-Dark-Elements-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"760\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Natasha\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Natasha\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.42signals.com\/blog\/pride-month-nikkie-tutorials\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.42signals.com\/blog\/pride-month-nikkie-tutorials\/\"},\"author\":{\"name\":\"Natasha\",\"@id\":\"https:\/\/www.42signals.com\/#\/schema\/person\/ab94ea787a27740fdb1c1bf811f5917e\"},\"headline\":\"Pride Month: A People Series Nikkie Tutorials\u2019 Successful Brand\",\"datePublished\":\"2024-06-24T11:45:53+00:00\",\"dateModified\":\"2024-09-06T11:30:03+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.42signals.com\/blog\/pride-month-nikkie-tutorials\/\"},\"wordCount\":760,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.42signals.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.42signals.com\/blog\/pride-month-nikkie-tutorials\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.42signals.com\/wp-content\/uploads\/2024\/06\/Light-Yellow-for-Dark-Elements-1.png\",\"articleSection\":[\"Infographics\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.42signals.com\/blog\/pride-month-nikkie-tutorials\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.42signals.com\/blog\/pride-month-nikkie-tutorials\/\",\"url\":\"https:\/\/www.42signals.com\/blog\/pride-month-nikkie-tutorials\/\",\"name\":\"Pride Month: NikkieTutorials - 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