{"id":2146,"date":"2024-03-18T22:06:38","date_gmt":"2024-03-18T16:36:38","guid":{"rendered":"https:\/\/www.42signals.com\/?p=2146"},"modified":"2025-04-22T16:44:26","modified_gmt":"2025-04-22T11:14:26","slug":"measuring-customer-sentiment-what-it-is-tools-and-techniques","status":"publish","type":"post","link":"https:\/\/www.42signals.com\/blog\/measuring-customer-sentiment-what-it-is-tools-and-techniques\/","title":{"rendered":"Measuring Customer Sentiment: What it is, Tools and Techniques"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #d23369;color:#d23369\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #d23369;color:#d23369\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.42signals.com\/blog\/measuring-customer-sentiment-what-it-is-tools-and-techniques\/#What_is_Customer_Sentiment\" >What is Customer Sentiment?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.42signals.com\/blog\/measuring-customer-sentiment-what-it-is-tools-and-techniques\/#Why_is_Measuring_Customer_Sentiment_Important\" >Why is Measuring Customer Sentiment Important?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.42signals.com\/blog\/measuring-customer-sentiment-what-it-is-tools-and-techniques\/#Tools_and_Techniques_to_Understand_Customer_Feedback\" >Tools and Techniques to Understand Customer Feedback<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.42signals.com\/blog\/measuring-customer-sentiment-what-it-is-tools-and-techniques\/#Benefits_of_Measuring_Sentiments\" >Benefits of Measuring Sentiments<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>In 2022 alone, there were a total of <a href=\"https:\/\/www.tidio.com\/blog\/online-shopping-statistics\/#:~:text=Right%20now%2C%2070%25%20of%20Americans,for%20the%20US%20ecommerce%20industry.\">268 million digital buyers<\/a> in the United States and by 2025, this number is likely to reach 285 million. This means it\u2019s not enough just to sell online but also have listings that are likely to sell. That\u2019s where customer sentiment and its analysis add a lot of value.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-is-customer-sentiment\"><span class=\"ez-toc-section\" id=\"What_is_Customer_Sentiment\"><\/span><strong>What is Customer Sentiment?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"689\" height=\"517\" src=\"https:\/\/www.42signals.com\/wp-content\/uploads\/2024\/05\/image-20.png\" alt=\"sentiment analysis\" class=\"wp-image-2638\" srcset=\"https:\/\/www.42signals.com\/wp-content\/uploads\/2024\/05\/image-20.png 689w, https:\/\/www.42signals.com\/wp-content\/uploads\/2024\/05\/image-20-300x225.png 300w\" sizes=\"(max-width: 689px) 100vw, 689px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center\">Image Source: <a href=\"https:\/\/fluentsupport.com\/customer-sentiment\/\">Fluent Support<\/a>&nbsp;<\/p>\n\n\n\n<p>Customer sentiment refers to the <a href=\"https:\/\/www.42signals.com\/consumer-sentiment-analysis\/\" target=\"_blank\" rel=\"noreferrer noopener\">emotions and opinions<\/a> that customers have towards a particular brand, product, or service. It encompasses all the feelings, attitudes, and perceptions that customers have when interacting with a company.<\/p>\n\n\n\n<p>Consumer sentiment can be positive, negative, or neutral, depending on the individual&#8217;s experiences and interactions with the brand.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-why-is-measuring-customer-sentiment-important\"><span class=\"ez-toc-section\" id=\"Why_is_Measuring_Customer_Sentiment_Important\"><\/span><strong>Why is Measuring Customer Sentiment Important?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Measuring consumer sentiment is vital for businesses because it provides valuable insights into how customers feel about their products or services. <\/p>\n\n\n\n<p>By analyzing sentiment, businesses can identify areas where they are meeting customer needs and expectations, as well as areas where they need improvement. <\/p>\n\n\n\n<p>This information enables companies to make data-driven decisions that enhance customer satisfaction, and loyalty, and ultimately, drive revenue growth.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-tools-and-techniques-to-understand-customer-feedback\"><span class=\"ez-toc-section\" id=\"Tools_and_Techniques_to_Understand_Customer_Feedback\"><\/span><strong>Tools and Techniques to Understand Customer Feedback<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>There are several tools and techniques that businesses use to measure consumer sentiment. Here are some of the most common ones:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Surveys<\/strong>: Online surveys are one of the most widely used methods for measuring sentiment. They provide structured feedback from customers, which helps businesses understand their needs, preferences, and pain points. Surveys can be conducted via email, social media, or in person.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" width=\"598\" height=\"361\" src=\"https:\/\/www.42signals.com\/wp-content\/uploads\/2024\/05\/image-21.png\" alt=\"customer survey\" class=\"wp-image-2639\" srcset=\"https:\/\/www.42signals.com\/wp-content\/uploads\/2024\/05\/image-21.png 598w, https:\/\/www.42signals.com\/wp-content\/uploads\/2024\/05\/image-21-300x181.png 300w\" sizes=\"(max-width: 598px) 100vw, 598px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center\">Image Source: <a href=\"https:\/\/blog.hubspot.com\/service\/survey-design\">HubSpot<\/a><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Social Media Listening<\/strong>: Social media platforms like Twitter, Facebook, and Instagram are excellent sources for gathering customer sentiment data. Businesses can use social media listening tools to track mentions of their brand, competitors, and industry-specific keywords. These tools analyze the tone, volume, and context of online conversations to provide insights into consumer sentiment.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"960\" height=\"540\" src=\"https:\/\/www.42signals.com\/wp-content\/uploads\/2024\/05\/image-22.png\" alt=\"socila media listening vs analytics vs management \" class=\"wp-image-2640\" srcset=\"https:\/\/www.42signals.com\/wp-content\/uploads\/2024\/05\/image-22.png 960w, https:\/\/www.42signals.com\/wp-content\/uploads\/2024\/05\/image-22-300x169.png 300w, https:\/\/www.42signals.com\/wp-content\/uploads\/2024\/05\/image-22-768x432.png 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center\">Source: <a href=\"https:\/\/blog.digimind.com\/en\/insight-driven-marketing\/how-to-set-up-an-actionable-and-effective-social-listening-project\">Digimind<\/a><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Net Promoter Score (NPS):<\/strong> NPS is a popular metric for measuring customer loyalty. It asks customers how likely they are to recommend a brand to others on a scale of 0 to 10. The responses are then categorized into three groups: detractors (0-6), passives (7-8), and promoters (9-10). The difference between promoters and detractors gives businesses their NPS score, which indicates overall customer sentiment.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"515\" src=\"https:\/\/www.42signals.com\/wp-content\/uploads\/2024\/05\/image-23-1024x515.png\" alt=\"NPS\" class=\"wp-image-2641\" srcset=\"https:\/\/www.42signals.com\/wp-content\/uploads\/2024\/05\/image-23-1024x515.png 1024w, https:\/\/www.42signals.com\/wp-content\/uploads\/2024\/05\/image-23-300x151.png 300w, https:\/\/www.42signals.com\/wp-content\/uploads\/2024\/05\/image-23-768x387.png 768w, https:\/\/www.42signals.com\/wp-content\/uploads\/2024\/05\/image-23.png 1204w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center\">Image Source: <a href=\"https:\/\/www.retently.com\/blog\/good-net-promoter-score\/\">Retently&nbsp;<\/a><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Customer Reviews<\/strong>: Analyzing customer reviews on review sites like Yelp, Google My Business, and TripAdvisor provides valuable insights into customer sentiment. Businesses can monitor review volumes, ratings, and comments to identify trends and patterns in customer feedback.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"438\" src=\"https:\/\/www.42signals.com\/wp-content\/uploads\/2024\/05\/image-24-1024x438.png\" alt=\"customer reviews\" class=\"wp-image-2642\" srcset=\"https:\/\/www.42signals.com\/wp-content\/uploads\/2024\/05\/image-24-1024x438.png 1024w, https:\/\/www.42signals.com\/wp-content\/uploads\/2024\/05\/image-24-300x128.png 300w, https:\/\/www.42signals.com\/wp-content\/uploads\/2024\/05\/image-24-768x328.png 768w, https:\/\/www.42signals.com\/wp-content\/uploads\/2024\/05\/image-24.png 1500w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center\">Image Source: <a href=\"https:\/\/tagembed.com\/blog\/google-customer-reviews-examples\/\">Tagembed<\/a><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Focus Groups: <\/strong>Conducting focus groups involves bringing together a small group of customers to share their thoughts, opinions, and experiences with a brand. Moderators guide the discussion to gather qualitative feedback, which can help businesses understand sentiment around specific topics or issues.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.42signals.com\/wp-content\/uploads\/2024\/05\/image-25-1024x683.png\" alt=\"focus groups\" class=\"wp-image-2643\" srcset=\"https:\/\/www.42signals.com\/wp-content\/uploads\/2024\/05\/image-25-1024x683.png 1024w, https:\/\/www.42signals.com\/wp-content\/uploads\/2024\/05\/image-25-300x200.png 300w, https:\/\/www.42signals.com\/wp-content\/uploads\/2024\/05\/image-25-768x512.png 768w, https:\/\/www.42signals.com\/wp-content\/uploads\/2024\/05\/image-25.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center\">Image source: <a href=\"https:\/\/www.qualtrics.com\/au\/experience-management\/research\/focus-groups\/\">Qualtrics&nbsp;<\/a><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Voice of the Customer (VoC) Programs: <\/strong>VoC programs involve collecting and analyzing customer feedback from various touchpoints, such as contact centers, websites, and social media. The insights gathered through these programs help businesses prioritize improvements and optimize consumer experiences.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/www.42signals.com\/wp-content\/uploads\/2024\/05\/image-26.png\" alt=\"Voice of the Customer (VoC)  Analytics\" class=\"wp-image-2644\" srcset=\"https:\/\/www.42signals.com\/wp-content\/uploads\/2024\/05\/image-26.png 1024w, https:\/\/www.42signals.com\/wp-content\/uploads\/2024\/05\/image-26-300x225.png 300w, https:\/\/www.42signals.com\/wp-content\/uploads\/2024\/05\/image-26-768x576.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-benefits-of-measuring-sentiments\"><span class=\"ez-toc-section\" id=\"Benefits_of_Measuring_Sentiments\"><\/span><strong>Benefits of Measuring Sentiments<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Measuring customer sentiment offers numerous benefits for businesses. Here are some of them:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Improved Customer Satisfaction: <\/strong>By monitoring sentiment, businesses can identify areas where they can improve customer satisfaction. This leads to higher customer retention rates and increased loyalty.<\/li>\n<\/ol>\n\n\n\n<ol start=\"2\" class=\"wp-block-list\">\n<li><strong>Enhanced Customer Experience:<\/strong> Measuring customer sentiment helps businesses understand what customers want and expect from their products or services. This knowledge allows companies to tailor their offerings and create personalized experiences that meet customer needs.<\/li>\n<\/ol>\n\n\n\n<ol start=\"3\" class=\"wp-block-list\">\n<li><strong>Brand Reputation Management:<\/strong> Monitoring social media and online reviews helps businesses detect potential reputation crises before they escalate. They can address negative feedback promptly, reducing its impact on their brand image.<\/li>\n<\/ol>\n\n\n\n<ol start=\"4\" class=\"wp-block-list\">\n<li><strong>Competitive Advantage:<\/strong> Measuring consumer sentiment provides businesses with actionable insights that can give them a competitive edge. By understanding customer needs better than their competitors do, businesses can differentiate themselves and attract new customers.<\/li>\n<\/ol>\n\n\n\n<ol start=\"5\" class=\"wp-block-list\">\n<li><strong>Data-Driven Decision Making: <\/strong>Measuring customer sentiment also provides quantifiable data businesses can use to make informed decisions. This data helps companies allocate resources effectively and optimize their strategies to improve customer satisfaction and loyalty.<\/li>\n<\/ol>\n\n\n\n<p>With the skyrocketing shopping needs, customer sentiment analysis today is important more than ever.&nbsp;<\/p>\n\n\n\n<p>With the right data on customer feelings, businesses can make the necessary changes and are poised to grow positively.&nbsp;<\/p>\n\n\n\n<p>42Signals\u2019 <a href=\"https:\/\/www.42signals.com\/voice-of-customer-analytics\/\">Voice of Customer analytics<\/a> helps brands understand customer thoughts, analyses positive and negative sentiments, and translates that into interactive dashboards conducive to success.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In 2022 alone, there were a total of 268 million digital buyers in the United States and by 2025, this number is likely to reach 285 million. This means it\u2019s not enough just to sell online but also have listings that are likely to sell. That\u2019s where customer sentiment and its analysis add a lot [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":2148,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[26],"tags":[],"class_list":["post-2146","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-shelf-analytics"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.8 (Yoast SEO v22.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Customer Sentiment Analysis: Understanding Customer Emotions<\/title>\n<meta name=\"description\" content=\"Get inside your customers&#039; minds with customer sentiment analysis. Measure emotions to improve customer satisfaction and therefore sales.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.42signals.com\/blog\/measuring-customer-sentiment-what-it-is-tools-and-techniques\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Measuring Customer Sentiment: What it is, Tools and Techniques\" \/>\n<meta property=\"og:description\" content=\"Get inside your customers&#039; minds with customer sentiment analysis. Measure emotions to improve customer satisfaction and therefore sales.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.42signals.com\/blog\/measuring-customer-sentiment-what-it-is-tools-and-techniques\/\" \/>\n<meta property=\"og:site_name\" content=\"42 Signals\" \/>\n<meta property=\"article:published_time\" content=\"2024-03-18T16:36:38+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-22T11:14:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.42signals.com\/wp-content\/uploads\/2024\/03\/shutterstock_1820319824-1030x541-1.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1030\" \/>\n\t<meta property=\"og:image:height\" content=\"541\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Natasha\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Natasha\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.42signals.com\/blog\/measuring-customer-sentiment-what-it-is-tools-and-techniques\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.42signals.com\/blog\/measuring-customer-sentiment-what-it-is-tools-and-techniques\/\"},\"author\":{\"name\":\"Natasha\",\"@id\":\"https:\/\/www.42signals.com\/#\/schema\/person\/ab94ea787a27740fdb1c1bf811f5917e\"},\"headline\":\"Measuring Customer Sentiment: What it is, Tools and Techniques\",\"datePublished\":\"2024-03-18T16:36:38+00:00\",\"dateModified\":\"2025-04-22T11:14:26+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.42signals.com\/blog\/measuring-customer-sentiment-what-it-is-tools-and-techniques\/\"},\"wordCount\":751,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.42signals.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.42signals.com\/blog\/measuring-customer-sentiment-what-it-is-tools-and-techniques\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.42signals.com\/wp-content\/uploads\/2024\/03\/shutterstock_1820319824-1030x541-1.webp\",\"articleSection\":[\"Digital Shelf Analytics\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.42signals.com\/blog\/measuring-customer-sentiment-what-it-is-tools-and-techniques\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.42signals.com\/blog\/measuring-customer-sentiment-what-it-is-tools-and-techniques\/\",\"url\":\"https:\/\/www.42signals.com\/blog\/measuring-customer-sentiment-what-it-is-tools-and-techniques\/\",\"name\":\"Customer Sentiment Analysis: Understanding Customer Emotions\",\"isPartOf\":{\"@id\":\"https:\/\/www.42signals.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.42signals.com\/blog\/measuring-customer-sentiment-what-it-is-tools-and-techniques\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.42signals.com\/blog\/measuring-customer-sentiment-what-it-is-tools-and-techniques\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.42signals.com\/wp-content\/uploads\/2024\/03\/shutterstock_1820319824-1030x541-1.webp\",\"datePublished\":\"2024-03-18T16:36:38+00:00\",\"dateModified\":\"2025-04-22T11:14:26+00:00\",\"description\":\"Get inside your customers' minds with customer sentiment analysis. Measure emotions to improve customer satisfaction and therefore sales.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.42signals.com\/blog\/measuring-customer-sentiment-what-it-is-tools-and-techniques\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.42signals.com\/blog\/measuring-customer-sentiment-what-it-is-tools-and-techniques\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.42signals.com\/blog\/measuring-customer-sentiment-what-it-is-tools-and-techniques\/#primaryimage\",\"url\":\"https:\/\/www.42signals.com\/wp-content\/uploads\/2024\/03\/shutterstock_1820319824-1030x541-1.webp\",\"contentUrl\":\"https:\/\/www.42signals.com\/wp-content\/uploads\/2024\/03\/shutterstock_1820319824-1030x541-1.webp\",\"width\":1030,\"height\":541,\"caption\":\"customer sentiment\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.42signals.com\/blog\/measuring-customer-sentiment-what-it-is-tools-and-techniques\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.42signals.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Measuring Customer Sentiment: What it is, Tools and Techniques\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.42signals.com\/#website\",\"url\":\"https:\/\/www.42signals.com\/\",\"name\":\"42 Signals\",\"description\":\"Get real-time insights on stock level, market trends, promotions, and discounts\",\"publisher\":{\"@id\":\"https:\/\/www.42signals.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.42signals.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.42signals.com\/#organization\",\"name\":\"42 Signals\",\"url\":\"https:\/\/www.42signals.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.42signals.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.42signals.com\/wp-content\/uploads\/2022\/09\/Site-Logo-text-1.webp\",\"contentUrl\":\"https:\/\/www.42signals.com\/wp-content\/uploads\/2022\/09\/Site-Logo-text-1.webp\",\"width\":236,\"height\":34,\"caption\":\"42 Signals\"},\"image\":{\"@id\":\"https:\/\/www.42signals.com\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.42signals.com\/#\/schema\/person\/ab94ea787a27740fdb1c1bf811f5917e\",\"name\":\"Natasha\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.42signals.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/4660a4b1098ecf1793c17faf02b4108f589d5f7b3fe0e0dbcb1df7734da1835e?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/4660a4b1098ecf1793c17faf02b4108f589d5f7b3fe0e0dbcb1df7734da1835e?s=96&d=mm&r=g\",\"caption\":\"Natasha\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Customer Sentiment Analysis: Understanding Customer Emotions","description":"Get inside your customers' minds with customer sentiment analysis. Measure emotions to improve customer satisfaction and therefore sales.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.42signals.com\/blog\/measuring-customer-sentiment-what-it-is-tools-and-techniques\/","og_locale":"en_US","og_type":"article","og_title":"Measuring Customer Sentiment: What it is, Tools and Techniques","og_description":"Get inside your customers' minds with customer sentiment analysis. Measure emotions to improve customer satisfaction and therefore sales.","og_url":"https:\/\/www.42signals.com\/blog\/measuring-customer-sentiment-what-it-is-tools-and-techniques\/","og_site_name":"42 Signals","article_published_time":"2024-03-18T16:36:38+00:00","article_modified_time":"2025-04-22T11:14:26+00:00","og_image":[{"width":1030,"height":541,"url":"https:\/\/www.42signals.com\/wp-content\/uploads\/2024\/03\/shutterstock_1820319824-1030x541-1.webp","type":"image\/webp"}],"author":"Natasha","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Natasha","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.42signals.com\/blog\/measuring-customer-sentiment-what-it-is-tools-and-techniques\/#article","isPartOf":{"@id":"https:\/\/www.42signals.com\/blog\/measuring-customer-sentiment-what-it-is-tools-and-techniques\/"},"author":{"name":"Natasha","@id":"https:\/\/www.42signals.com\/#\/schema\/person\/ab94ea787a27740fdb1c1bf811f5917e"},"headline":"Measuring Customer Sentiment: What it is, Tools and Techniques","datePublished":"2024-03-18T16:36:38+00:00","dateModified":"2025-04-22T11:14:26+00:00","mainEntityOfPage":{"@id":"https:\/\/www.42signals.com\/blog\/measuring-customer-sentiment-what-it-is-tools-and-techniques\/"},"wordCount":751,"commentCount":0,"publisher":{"@id":"https:\/\/www.42signals.com\/#organization"},"image":{"@id":"https:\/\/www.42signals.com\/blog\/measuring-customer-sentiment-what-it-is-tools-and-techniques\/#primaryimage"},"thumbnailUrl":"https:\/\/www.42signals.com\/wp-content\/uploads\/2024\/03\/shutterstock_1820319824-1030x541-1.webp","articleSection":["Digital Shelf Analytics"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.42signals.com\/blog\/measuring-customer-sentiment-what-it-is-tools-and-techniques\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.42signals.com\/blog\/measuring-customer-sentiment-what-it-is-tools-and-techniques\/","url":"https:\/\/www.42signals.com\/blog\/measuring-customer-sentiment-what-it-is-tools-and-techniques\/","name":"Customer Sentiment Analysis: Understanding Customer Emotions","isPartOf":{"@id":"https:\/\/www.42signals.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.42signals.com\/blog\/measuring-customer-sentiment-what-it-is-tools-and-techniques\/#primaryimage"},"image":{"@id":"https:\/\/www.42signals.com\/blog\/measuring-customer-sentiment-what-it-is-tools-and-techniques\/#primaryimage"},"thumbnailUrl":"https:\/\/www.42signals.com\/wp-content\/uploads\/2024\/03\/shutterstock_1820319824-1030x541-1.webp","datePublished":"2024-03-18T16:36:38+00:00","dateModified":"2025-04-22T11:14:26+00:00","description":"Get inside your customers' minds with customer sentiment analysis. Measure emotions to improve customer satisfaction and therefore sales.","breadcrumb":{"@id":"https:\/\/www.42signals.com\/blog\/measuring-customer-sentiment-what-it-is-tools-and-techniques\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.42signals.com\/blog\/measuring-customer-sentiment-what-it-is-tools-and-techniques\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.42signals.com\/blog\/measuring-customer-sentiment-what-it-is-tools-and-techniques\/#primaryimage","url":"https:\/\/www.42signals.com\/wp-content\/uploads\/2024\/03\/shutterstock_1820319824-1030x541-1.webp","contentUrl":"https:\/\/www.42signals.com\/wp-content\/uploads\/2024\/03\/shutterstock_1820319824-1030x541-1.webp","width":1030,"height":541,"caption":"customer sentiment"},{"@type":"BreadcrumbList","@id":"https:\/\/www.42signals.com\/blog\/measuring-customer-sentiment-what-it-is-tools-and-techniques\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.42signals.com\/"},{"@type":"ListItem","position":2,"name":"Measuring Customer Sentiment: What it is, Tools and Techniques"}]},{"@type":"WebSite","@id":"https:\/\/www.42signals.com\/#website","url":"https:\/\/www.42signals.com\/","name":"42 Signals","description":"Get real-time insights on stock level, market trends, promotions, and discounts","publisher":{"@id":"https:\/\/www.42signals.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.42signals.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.42signals.com\/#organization","name":"42 Signals","url":"https:\/\/www.42signals.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.42signals.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.42signals.com\/wp-content\/uploads\/2022\/09\/Site-Logo-text-1.webp","contentUrl":"https:\/\/www.42signals.com\/wp-content\/uploads\/2022\/09\/Site-Logo-text-1.webp","width":236,"height":34,"caption":"42 Signals"},"image":{"@id":"https:\/\/www.42signals.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.42signals.com\/#\/schema\/person\/ab94ea787a27740fdb1c1bf811f5917e","name":"Natasha","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.42signals.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/4660a4b1098ecf1793c17faf02b4108f589d5f7b3fe0e0dbcb1df7734da1835e?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/4660a4b1098ecf1793c17faf02b4108f589d5f7b3fe0e0dbcb1df7734da1835e?s=96&d=mm&r=g","caption":"Natasha"}}]}},"_links":{"self":[{"href":"https:\/\/www.42signals.com\/wp-json\/wp\/v2\/posts\/2146","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.42signals.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.42signals.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.42signals.com\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.42signals.com\/wp-json\/wp\/v2\/comments?post=2146"}],"version-history":[{"count":0,"href":"https:\/\/www.42signals.com\/wp-json\/wp\/v2\/posts\/2146\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.42signals.com\/wp-json\/wp\/v2\/media\/2148"}],"wp:attachment":[{"href":"https:\/\/www.42signals.com\/wp-json\/wp\/v2\/media?parent=2146"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.42signals.com\/wp-json\/wp\/v2\/categories?post=2146"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.42signals.com\/wp-json\/wp\/v2\/tags?post=2146"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}