{"id":1424,"date":"2023-10-16T13:02:34","date_gmt":"2023-10-16T07:32:34","guid":{"rendered":"https:\/\/www.42signals.com\/?p=1424"},"modified":"2025-01-15T13:07:43","modified_gmt":"2025-01-15T07:37:43","slug":"how-to-start-an-e-commerce-business-in-2023-the-role-of-e-commerce-pricing-intelligence","status":"publish","type":"post","link":"https:\/\/www.42signals.com\/blog\/how-to-start-an-e-commerce-business-in-2023-the-role-of-e-commerce-pricing-intelligence\/","title":{"rendered":"How to Start an E-commerce Business in 2023: The Role of E-commerce Pricing Intelligence"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #d23369;color:#d23369\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #d23369;color:#d23369\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.42signals.com\/blog\/how-to-start-an-e-commerce-business-in-2023-the-role-of-e-commerce-pricing-intelligence\/#Understanding_the_Digital_Marketplace_with_E-commerce_Pricing_Intelligence\" >Understanding the Digital Marketplace with E-commerce Pricing Intelligence<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.42signals.com\/blog\/how-to-start-an-e-commerce-business-in-2023-the-role-of-e-commerce-pricing-intelligence\/#What_is_E-commerce_Pricing_Intelligence\" >What is E-commerce Pricing Intelligence?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.42signals.com\/blog\/how-to-start-an-e-commerce-business-in-2023-the-role-of-e-commerce-pricing-intelligence\/#Why_is_E-commerce_Pricing_Intelligence_Important\" >Why is E-commerce Pricing Intelligence Important?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.42signals.com\/blog\/how-to-start-an-e-commerce-business-in-2023-the-role-of-e-commerce-pricing-intelligence\/#Steps_to_Incorporate_E-commerce_Pricing_Intelligence_in_Your_Business\" >Steps to Incorporate E-commerce Pricing Intelligence in Your Business<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.42signals.com\/blog\/how-to-start-an-e-commerce-business-in-2023-the-role-of-e-commerce-pricing-intelligence\/#Avoiding_Common_Pitfalls\" >Avoiding Common Pitfalls<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.42signals.com\/blog\/how-to-start-an-e-commerce-business-in-2023-the-role-of-e-commerce-pricing-intelligence\/#The_Broader_Impacts_of_E-commerce_Pricing_Intelligence\" >The Broader Impacts of E-commerce Pricing Intelligence<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.42signals.com\/blog\/how-to-start-an-e-commerce-business-in-2023-the-role-of-e-commerce-pricing-intelligence\/#Practical_Example_Leveraging_Pricing_Intelligence_in_Action\" >Practical Example: Leveraging Pricing Intelligence in Action<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.42signals.com\/blog\/how-to-start-an-e-commerce-business-in-2023-the-role-of-e-commerce-pricing-intelligence\/#The_Future_of_E-commerce_Pricing_Intelligence\" >The Future of E-commerce Pricing Intelligence<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.42signals.com\/blog\/how-to-start-an-e-commerce-business-in-2023-the-role-of-e-commerce-pricing-intelligence\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>The dawn of 2023 brings fresh opportunities for aspiring entrepreneurs eyeing the bustling world of e-commerce. If you&#8217;re considering taking the plunge into this digital marketplace, brace yourself for a journey filled with innovation and excitement.\u00a0With online shopping continually evolving, keeping pace requires a combination of the right tools and strategies. Central to this mix, and perhaps the most important, is the concept of &#8216;e-commerce pricing intelligence&#8217;.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.42signals.com\/wp-content\/uploads\/2023\/10\/Pricing-Data-1536x864-1-1024x576.png\" alt=\"pricing data by 42signals\" class=\"wp-image-5973\" srcset=\"https:\/\/www.42signals.com\/wp-content\/uploads\/2023\/10\/Pricing-Data-1536x864-1-1024x576.png 1024w, https:\/\/www.42signals.com\/wp-content\/uploads\/2023\/10\/Pricing-Data-1536x864-1-300x169.png 300w, https:\/\/www.42signals.com\/wp-content\/uploads\/2023\/10\/Pricing-Data-1536x864-1-768x432.png 768w, https:\/\/www.42signals.com\/wp-content\/uploads\/2023\/10\/Pricing-Data-1536x864-1.png 1536w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><a href=\"https:\/\/www.42signals.com\/use-case\/ecommerce-product-data-and-marketplace-prices\/\">Image Source<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-understanding-the-digital-marketplace-with-e-commerce-pricing-intelligence\"><span class=\"ez-toc-section\" id=\"Understanding_the_Digital_Marketplace_with_E-commerce_Pricing_Intelligence\"><\/span><strong>Understanding the Digital Marketplace with E-commerce Pricing Intelligence<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>As e-commerce gains complexity, the stakes for entrepreneurs have risen. The modern online shopper in 2023 expects more than just competitive prices. They seek seamless experiences, personalized recommendations, compelling product displays, and swift deliveries. In this fiercely competitive landscape, one factor consistently determines success: pricing.<\/p>\n\n\n\n<p>Setting the right price in a market teeming with options is both an art and a science. This is where e-commerce pricing intelligence becomes invaluable. By leveraging advanced technology, data analytics, and strategic insights, pricing intelligence empowers businesses to stay ahead in the game, optimize profitability, and meet customer expectations.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_is_E-commerce_Pricing_Intelligence\"><\/span><strong>What is E-commerce Pricing Intelligence?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>E-commerce pricing intelligence refers to the systematic use of technology, data, and analytics to understand pricing trends, monitor competitors, and dynamically adjust prices in real-time. This process ensures businesses can offer competitive prices while maintaining healthy profit margins. In an era where manual price tracking is not only inefficient but also prone to inaccuracies, pricing intelligence emerges as a critical asset.<\/p>\n\n\n\n<p>By harnessing pricing intelligence, businesses can:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Gain a comprehensive understanding of market dynamics.<\/li>\n\n\n\n<li>Track and analyze competitor pricing strategies.<\/li>\n\n\n\n<li>Identify optimal price points to attract and retain customers.<\/li>\n\n\n\n<li>Enhance overall profitability through data-driven decision-making.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_is_E-commerce_Pricing_Intelligence_Important\"><\/span><strong>Why is E-commerce Pricing Intelligence Important?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The significance of e-commerce pricing intelligence in today\u2019s marketplace cannot be overstated. Consider the following benefits:<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>1. Staying Competitive<\/strong><\/h4>\n\n\n\n<p>In a crowded marketplace, where customers have endless choices, pricing is often the deciding factor. A well-informed pricing strategy helps businesses stay competitive without compromising their value proposition.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>2. Maximizing Profit Margins<\/strong><\/h4>\n\n\n\n<p>While competitive pricing is essential, profitability remains the ultimate goal. Pricing intelligence tools analyze market trends and customer behaviors to identify price points that maximize profits.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>3. Real-time Adaptability<\/strong><\/h4>\n\n\n\n<p>E-commerce is dynamic, with prices fluctuating based on demand, seasonality, and competitor actions. Pricing intelligence enables businesses to adapt swiftly, ensuring they remain relevant and competitive.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>4. Building Customer Loyalty<\/strong><\/h4>\n\n\n\n<p>Consistently offering fair and competitive prices fosters trust and loyalty among customers. Loyal customers are more likely to return, recommend your brand, and contribute to long-term success.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"664\" height=\"341\" src=\"https:\/\/www.42signals.com\/wp-content\/uploads\/2023\/10\/eCommerce-sales.jpg\" alt=\"ECommerce share of retail sales 2017 to 2023 \" class=\"wp-image-5971\" srcset=\"https:\/\/www.42signals.com\/wp-content\/uploads\/2023\/10\/eCommerce-sales.jpg 664w, https:\/\/www.42signals.com\/wp-content\/uploads\/2023\/10\/eCommerce-sales-300x154.jpg 300w\" sizes=\"(max-width: 664px) 100vw, 664px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><a href=\"https:\/\/fuel4media.com\/blog\/how-to-start-your-own-ecommerce-business-the-a-to-z-guide-2021\/\">Image Source<\/a>&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-steps-to-incorporate-e-commerce-pricing-intelligence-in-your-business\"><span class=\"ez-toc-section\" id=\"Steps_to_Incorporate_E-commerce_Pricing_Intelligence_in_Your_Business\"><\/span><strong>Steps to Incorporate E-commerce Pricing Intelligence in Your Business<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-1-research-and-choose-the-right-tool\">1. Research and Choose the Right Tool<\/h4>\n\n\n\n<p>Numerous pricing intelligence tools are available, each with unique features. Popular options include <strong><a href=\"https:\/\/www.42signals.com\/digital-shelf-analytics\/\">42Signals<\/a><\/strong>, <strong>Price2Spy<\/strong>, <strong>Prisync<\/strong>, and <strong>Competera<\/strong>. When selecting a tool, consider your business size, industry, and specific requirements.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">2. Understand Your Competitors<\/h4>\n\n\n\n<p>Before leveraging any tool, identify your primary competitors. Knowing who you\u2019re competing against allows you to focus your pricing intelligence efforts effectively.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">3. Set Clear Objectives<\/h4>\n\n\n\n<p>Define your pricing objectives. Do you aim to be a market leader, a challenger, or a follower? Your chosen strategy will influence your pricing decisions. Market leaders set trends, challengers offer slightly lower prices, and followers match prevailing rates.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">4. Monitor and Analyze Data<\/h4>\n\n\n\n<p>Once your pricing intelligence tool is set up, regularly monitor market trends, competitor price changes, and customer preferences. Use these insights to refine your pricing strategy.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">5. Adjust Prices Dynamically<\/h4>\n\n\n\n<p>Based on the data you gather, make strategic price adjustments. This doesn\u2019t mean constant changes but rather well-timed updates to align with market conditions and business goals.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">6. Focus on Value<\/h4>\n\n\n\n<p>While competitive pricing is crucial, never lose sight of the importance of value. Customers are willing to pay a premium for superior quality, exceptional service, and a seamless shopping experience.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Avoiding_Common_Pitfalls\"><\/span><strong>Avoiding Common Pitfalls<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>While e-commerce pricing intelligence is a powerful tool, missteps can undermine its effectiveness. Here are some common pitfalls to avoid:<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">1. Engaging in a Race to the Bottom<\/h4>\n\n\n\n<p>Constantly undercutting competitors can trigger a pricing war, leading to diminished profit margins and a devaluation of your brand. Focus on value-added strategies rather than solely competing on price.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">2. Over-reliance on Automation<\/h4>\n\n\n\n<p>While pricing intelligence tools are invaluable, human judgment remains irreplaceable. Always interpret data within the context of your business goals and market understanding.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">3. Neglecting the Customer Experience<\/h4>\n\n\n\n<p>Competitive pricing alone won\u2019t guarantee success. Prioritize the overall customer experience, including user-friendly website navigation, personalized recommendations, and reliable customer support.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Broader_Impacts_of_E-commerce_Pricing_Intelligence\"><\/span><strong>The Broader Impacts of E-commerce Pricing Intelligence<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Implementing pricing intelligence extends beyond immediate financial gains. It influences your brand\u2019s market position, customer perceptions, and long-term growth potential. Businesses that embrace this technology can:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Establish themselves as market leaders.<\/li>\n\n\n\n<li>Build stronger connections with their customer base.<\/li>\n\n\n\n<li>Navigate market fluctuations with confidence.<\/li>\n\n\n\n<li>Drive innovation in their pricing strategies.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Practical_Example_Leveraging_Pricing_Intelligence_in_Action\"><\/span><strong>Practical Example: Leveraging Pricing Intelligence in Action<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Imagine you own an e-commerce store specializing in fitness equipment. Using a pricing intelligence tool like Prisync, you monitor competitor prices for a popular product, such as a set of adjustable dumbbells. The tool reveals that a major competitor has recently reduced their price. With this information, you:<\/p>\n\n\n\n<ol start=\"1\" class=\"wp-block-list\">\n<li>Evaluate your cost structure to determine if a price reduction is feasible.<\/li>\n\n\n\n<li>Decide to offer a limited-time discount, bundled with free shipping, to maintain competitiveness.<\/li>\n\n\n\n<li>Communicate the offer to your customer base via targeted email campaigns and social media.<\/li>\n<\/ol>\n\n\n\n<p>The result? Increased sales, improved customer satisfaction, and enhanced brand loyalty.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Future_of_E-commerce_Pricing_Intelligence\"><\/span><strong>The Future of E-commerce Pricing Intelligence<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>As technology evolves, so does the potential of e-commerce pricing intelligence. Emerging trends include:<\/p>\n\n\n\n<p><strong>Personalized Pricing<\/strong>: Tailoring prices to individual customers based on their purchase history and behavior is becoming increasingly feasible.<\/p>\n\n\n\n<p><strong>AI and Machine Learning<\/strong>: Advanced algorithms are enabling even more precise price predictions and dynamic adjustments.<\/p>\n\n\n\n<p><strong>Integration with Big Data<\/strong>: Combining pricing intelligence with other data sources, such as customer reviews and social media sentiment, offers deeper insights.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-conclusion\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><strong>Conclusion<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The e-commerce landscape of 2023 demands a blend of technology, strategy, and human intuition. As you venture into this exciting realm, let e-commerce pricing intelligence be your guiding light, ensuring your prices are competitive, profitable, and in tune with market dynamics.&nbsp;<\/p>\n\n\n\n<p>With the right approach and tools like <a href=\"https:\/\/www.42signals.com\/pricing-plan\/\">42Signals<\/a>, your e-commerce venture can soar to new heights, setting you apart in this digital age.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The dawn of 2023 brings fresh opportunities for aspiring entrepreneurs eyeing the bustling world of e-commerce. If you&#8217;re considering taking the plunge into this digital marketplace, brace yourself for a journey filled with innovation and excitement.\u00a0With online shopping continually evolving, keeping pace requires a combination of the right tools and strategies. Central to this mix, [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":1425,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[26],"tags":[],"class_list":["post-1424","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-shelf-analytics"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.8 (Yoast SEO v22.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>E-commerce Pricing Intelligence - Use it to Launch Your Business<\/title>\n<meta name=\"description\" content=\"Learn the vital steps to kickstart your e-commerce business in 2023 and understand how E-commerce Pricing Intelligence can fuel your success.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.42signals.com\/blog\/how-to-start-an-e-commerce-business-in-2023-the-role-of-e-commerce-pricing-intelligence\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Start an E-commerce Business in 2023: The Role of E-commerce Pricing Intelligence\" \/>\n<meta property=\"og:description\" content=\"Learn the vital steps to kickstart your e-commerce business in 2023 and understand how E-commerce Pricing Intelligence can fuel your success.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.42signals.com\/blog\/how-to-start-an-e-commerce-business-in-2023-the-role-of-e-commerce-pricing-intelligence\/\" \/>\n<meta property=\"og:site_name\" content=\"42 Signals\" \/>\n<meta property=\"article:published_time\" content=\"2023-10-16T07:32:34+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-01-15T07:37:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.42signals.com\/wp-content\/uploads\/2023\/10\/facebook-magnetic-content-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Natasha\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Natasha\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.42signals.com\/blog\/how-to-start-an-e-commerce-business-in-2023-the-role-of-e-commerce-pricing-intelligence\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.42signals.com\/blog\/how-to-start-an-e-commerce-business-in-2023-the-role-of-e-commerce-pricing-intelligence\/\"},\"author\":{\"name\":\"Natasha\",\"@id\":\"https:\/\/www.42signals.com\/#\/schema\/person\/ab94ea787a27740fdb1c1bf811f5917e\"},\"headline\":\"How to Start an E-commerce Business in 2023: The Role of E-commerce Pricing Intelligence\",\"datePublished\":\"2023-10-16T07:32:34+00:00\",\"dateModified\":\"2025-01-15T07:37:43+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.42signals.com\/blog\/how-to-start-an-e-commerce-business-in-2023-the-role-of-e-commerce-pricing-intelligence\/\"},\"wordCount\":1050,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.42signals.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.42signals.com\/blog\/how-to-start-an-e-commerce-business-in-2023-the-role-of-e-commerce-pricing-intelligence\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.42signals.com\/wp-content\/uploads\/2023\/10\/facebook-magnetic-content-1.jpg\",\"articleSection\":[\"Digital Shelf Analytics\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.42signals.com\/blog\/how-to-start-an-e-commerce-business-in-2023-the-role-of-e-commerce-pricing-intelligence\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.42signals.com\/blog\/how-to-start-an-e-commerce-business-in-2023-the-role-of-e-commerce-pricing-intelligence\/\",\"url\":\"https:\/\/www.42signals.com\/blog\/how-to-start-an-e-commerce-business-in-2023-the-role-of-e-commerce-pricing-intelligence\/\",\"name\":\"E-commerce Pricing Intelligence - 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