{"id":107,"date":"2022-09-17T09:27:34","date_gmt":"2022-09-17T03:57:34","guid":{"rendered":"http:\/\/playkits"},"modified":"2024-12-17T17:59:20","modified_gmt":"2024-12-17T12:29:20","slug":"achieve-brand-and-category-level-visibility-with-digital-shelf-analytics","status":"publish","type":"post","link":"https:\/\/www.42signals.com\/blog\/achieve-brand-and-category-level-visibility-with-digital-shelf-analytics\/","title":{"rendered":"Brand and Category Level Visibility with Digital Shelf Analytics"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #d23369;color:#d23369\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #d23369;color:#d23369\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.42signals.com\/blog\/achieve-brand-and-category-level-visibility-with-digital-shelf-analytics\/#Digital_shelf_in_a_nutshell\" >Digital shelf in a nutshell<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.42signals.com\/blog\/achieve-brand-and-category-level-visibility-with-digital-shelf-analytics\/#Role_of_Digital_shelf_analytics_software\" >Role of Digital shelf analytics software<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.42signals.com\/blog\/achieve-brand-and-category-level-visibility-with-digital-shelf-analytics\/#Product_data\" >Product data&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.42signals.com\/blog\/achieve-brand-and-category-level-visibility-with-digital-shelf-analytics\/#Promotional_data\" >Promotional data<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.42signals.com\/blog\/achieve-brand-and-category-level-visibility-with-digital-shelf-analytics\/#Key_drivers_of_digital_shelf\" >Key drivers of digital shelf<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.42signals.com\/blog\/achieve-brand-and-category-level-visibility-with-digital-shelf-analytics\/#Out_of_Stock\" >Out of Stock<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.42signals.com\/blog\/achieve-brand-and-category-level-visibility-with-digital-shelf-analytics\/#Product_Display_Page\" >Product Display Page<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.42signals.com\/blog\/achieve-brand-and-category-level-visibility-with-digital-shelf-analytics\/#Minimum_Advertised_Pricing\" >Minimum Advertised Pricing&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.42signals.com\/blog\/achieve-brand-and-category-level-visibility-with-digital-shelf-analytics\/#Customizable_digital_shelf_scorecard_with_alerts\" >Customizable digital shelf scorecard with alerts<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.42signals.com\/blog\/achieve-brand-and-category-level-visibility-with-digital-shelf-analytics\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>With the e-commerce world&nbsp;<a href=\"https:\/\/gritdaily.com\/shift-to-online-retail-prevails\/\">exploding<\/a>&nbsp;over the past 2 years, along with rapidly changing consumer purchasing habits, Consumer Packaged Goods (CPG) companies, brands, and manufacturers have been looking at Digital Shelf Analytics (DSA) to help them stay ahead of the competition.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-digital-shelf-in-a-nutshell\"><span class=\"ez-toc-section\" id=\"Digital_shelf_in_a_nutshell\"><\/span>Digital shelf in a nutshell<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>It is the collection of diverse and rapidly evolving digital touchpoints used by shoppers to engage with brands and discover, research, and purchase products. Consumers today discover, research, and shop products with the aid of <a href=\"https:\/\/www.42signals.com\/blog\/house-of-brands-reinvented-the-power-of-digital-commerce-and-data-driven-strategies\/\">digital experiences<\/a>.<\/p>\n\n\n\n<p>No matter where they buy &#8211; in a retail store, from a social influence post, or on an eCommerce site &#8211; a shopper creates their own personalized, digitally influenced journey.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"960\" height=\"540\" src=\"https:\/\/www.42signals.com\/wp-content\/uploads\/2022\/09\/Digital-shelf-in-a-nutshell.png\" alt=\"Digital shelf in a nutshell\" class=\"wp-image-6004\" srcset=\"https:\/\/www.42signals.com\/wp-content\/uploads\/2022\/09\/Digital-shelf-in-a-nutshell.png 960w, https:\/\/www.42signals.com\/wp-content\/uploads\/2022\/09\/Digital-shelf-in-a-nutshell-300x169.png 300w, https:\/\/www.42signals.com\/wp-content\/uploads\/2022\/09\/Digital-shelf-in-a-nutshell-768x432.png 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-role-of-digital-shelf-analytics-software\"><span class=\"ez-toc-section\" id=\"Role_of_Digital_shelf_analytics_software\"><\/span>Role of Digital shelf analytics software<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><a href=\"https:\/\/www.42signals.com\/blog\/pricing-strategies-to-supercharge-your-ecommerce-sale\/\">DSA<\/a> helps you to measure and optimize product performance across online channels. More than 80% of shoppers don\u2019t go beyond the first page of search results when browsing for products online. Optimize product listings with advanced Digital Shelf Analytics for better product discoverability and higher conversions.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-product-data-nbsp\"><span class=\"ez-toc-section\" id=\"Product_data\"><\/span><strong>Product data&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Brands can&nbsp;<a href=\"https:\/\/brightdata.com\/use-cases\/ecommerce\">collect product data from all retail platforms<\/a>&nbsp;where their products are being sold to ensure that all product descriptions, names, and images are uniformly displayed. This is vital for brand consistency that instills trust in shoppers.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-promotional-data\"><span class=\"ez-toc-section\" id=\"Promotional_data\"><\/span><strong>Promotional data<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Brands can collect promotional data from competitors to see when and where discounts are being offered to ensure they closely match competitor pricing and remain competitive.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-key-drivers-of-digital-shelf\"><span class=\"ez-toc-section\" id=\"Key_drivers_of_digital_shelf\"><\/span>Key drivers of digital shelf<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-out-of-stock\"><span class=\"ez-toc-section\" id=\"Out_of_Stock\"><\/span><strong>Out of Stock<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>It is fundamental because other performance indicators depend on it. If a product isn\u2019t present on the digital shelf it can\u2019t appear in search, any media activations associated with it will be ineffective , and it can\u2019t be sold. It will alert you when a product is OOS (out of stock), allowing you to address any supply chain issues or adjusting media spends you may have for that product, thus saving advertisement costs.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-product-display-page\"><span class=\"ez-toc-section\" id=\"Product_Display_Page\"><\/span><strong>Product Display Page<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>A well-managed digital shelf ensures that your product is being discovered and sold, with the corresponding product description page (PDP) being updated and optimized when necessary-including names, images, description, prices, promotions and more.&nbsp;<a href=\"https:\/\/dataimpact.io\/location-based-analytics\/\">Location-based data collection<\/a>&nbsp;is important to ensure that a product\u2019s performance on the digital shelf is being optimized. Sample-based data collection will capture very few of a product\u2019s performance indicators.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-minimum-advertised-pricing-nbsp\"><span class=\"ez-toc-section\" id=\"Minimum_Advertised_Pricing\"><\/span><strong>Minimum Advertised Pricing&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>MAP violations can also be monitored by digital shelf solution. This is of particular interest to category managers. It offers an instant snapshot of all the stores where a product is being listed at a price point lower than the MAP\u2013if the solution employs comprehensive, store-level data analysis.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-customizable-digital-shelf-scorecard-with-alerts\"><span class=\"ez-toc-section\" id=\"Customizable_digital_shelf_scorecard_with_alerts\"><\/span><strong>Customizable digital shelf scorecard with alerts<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>A scorecard is an immediate way for CPGs to see how their products are performing online. It provides instant insight into what aspects of the digital shelf need attention. The sub-optimal aspects of the digital universe that customers encounter when they explore online will be signaled, allowing manufacturers to constantly fine-tune their digital assets to strengthen their position on the shelf.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-conclusion\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>As eCommerce accelerates, so are the patterns and shifts of customer demands. It\u2019s not only important to track and monitor what customers are looking for and how they obtain it, but to continually optimize the shelf for a customer-centric supply chain strategy. Businesses building the digital shelf in accordance with their own needs are underutilizing key data for eCommerce insights critical to growth and preserving power on the shelf.&nbsp;At 42Signals, we help brands and retailers optimize all the digital touch points across the online shopping journey and provide greater insights to drive business growth.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>With the e-commerce world&nbsp;exploding&nbsp;over the past 2 years, along with rapidly changing consumer purchasing habits, Consumer Packaged Goods (CPG) companies, brands, and manufacturers have been looking at Digital Shelf Analytics (DSA) to help them stay ahead of the competition. Digital shelf in a nutshell It is the collection of diverse and rapidly evolving digital touchpoints [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":515,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[9],"tags":[],"class_list":["post-107","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.8 (Yoast SEO v22.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Brand and Category Level Visibility with Digital Shelf Analytics<\/title>\n<meta name=\"description\" content=\"Learn about brand and category-level insights with digital shelf analytics by 42Signals. Understand how to improve your digital shelf.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.42signals.com\/blog\/achieve-brand-and-category-level-visibility-with-digital-shelf-analytics\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brand and Category Level Visibility with Digital Shelf Analytics\" \/>\n<meta property=\"og:description\" content=\"Learn about brand and category-level insights with digital shelf analytics by 42Signals. Understand how to improve your digital shelf.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.42signals.com\/blog\/achieve-brand-and-category-level-visibility-with-digital-shelf-analytics\/\" \/>\n<meta property=\"og:site_name\" content=\"42 Signals\" \/>\n<meta property=\"article:published_time\" content=\"2022-09-17T03:57:34+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-12-17T12:29:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.42signals.com\/wp-content\/uploads\/2022\/09\/Achieve-Brand-and-Category-Level-Visibility-with-Digital-Shelf-Analytics.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"650\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Raghunandana R\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Raghunandana R\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.42signals.com\/blog\/achieve-brand-and-category-level-visibility-with-digital-shelf-analytics\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.42signals.com\/blog\/achieve-brand-and-category-level-visibility-with-digital-shelf-analytics\/\"},\"author\":{\"name\":\"Raghunandana R\",\"@id\":\"https:\/\/www.42signals.com\/#\/schema\/person\/96f6041be2ad844e2d506458d18baff8\"},\"headline\":\"Brand and Category Level Visibility with Digital Shelf Analytics\",\"datePublished\":\"2022-09-17T03:57:34+00:00\",\"dateModified\":\"2024-12-17T12:29:20+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.42signals.com\/blog\/achieve-brand-and-category-level-visibility-with-digital-shelf-analytics\/\"},\"wordCount\":617,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.42signals.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.42signals.com\/blog\/achieve-brand-and-category-level-visibility-with-digital-shelf-analytics\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.42signals.com\/wp-content\/uploads\/2022\/09\/Achieve-Brand-and-Category-Level-Visibility-with-Digital-Shelf-Analytics.webp\",\"articleSection\":[\"Technology\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.42signals.com\/blog\/achieve-brand-and-category-level-visibility-with-digital-shelf-analytics\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.42signals.com\/blog\/achieve-brand-and-category-level-visibility-with-digital-shelf-analytics\/\",\"url\":\"https:\/\/www.42signals.com\/blog\/achieve-brand-and-category-level-visibility-with-digital-shelf-analytics\/\",\"name\":\"Brand and Category Level Visibility with Digital Shelf Analytics\",\"isPartOf\":{\"@id\":\"https:\/\/www.42signals.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.42signals.com\/blog\/achieve-brand-and-category-level-visibility-with-digital-shelf-analytics\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.42signals.com\/blog\/achieve-brand-and-category-level-visibility-with-digital-shelf-analytics\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.42signals.com\/wp-content\/uploads\/2022\/09\/Achieve-Brand-and-Category-Level-Visibility-with-Digital-Shelf-Analytics.webp\",\"datePublished\":\"2022-09-17T03:57:34+00:00\",\"dateModified\":\"2024-12-17T12:29:20+00:00\",\"description\":\"Learn about brand and category-level insights with digital shelf analytics by 42Signals. 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